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Lipton Iced Tea Southern Sweet Tea Family Size Tea Bags

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Brand of tea

Lipton
LIPTON PRIMARY RGB BMT.png
Product blazon Tea
Owner
  • Unilever
  • PepsiCo
State United Kingdom
Introduced 1890; 132 years ago  (1890)
Markets Worldwide
Previous owners Argyll Foods (stores)
Website lipton.com

Lipton is a British make of tea, owned by Unilever. Lipton was also a supermarket chain in the United kingdom of great britain and northern ireland, later on sold to Argyll Foods, after which the visitor sold only tea. The company is named later on its founder Sir Thomas Lipton. The Lipton gear up-to-drink beverages are sold by "Pepsi Lipton International", a company jointly owned by Unilever and PepsiCo.

History [edit]

For the personal history of Thomas Lipton, see Thomas Lipton.

Origins [edit]

In 1871, Thomas Lipton (1848–1931) of Glasgow, Scotland used his small savings to open his own store, and by the 1880s the business had grown to more than 200 shops.[1] In 1929, the Lipton grocery retail business was one of the companies that merged with Home and Colonial Stores, Maypole Dairy Visitor, Vyes & Boroughs, Templetons, Galbraiths & Pearks to form a food group with more than 3,000 shops. The group traded in the high street under various names, but was registered on the UK stock market as Centrolineal Suppliers.[2] Lipton's became a supermarket chain focused on small towns. Allied was acquired by Argyll Foods in 1982; the supermarket business was rebranded as Presto during the 1980s...

Development [edit]

Lipton ad of 1926

Shortly later opening his shop Thomas Lipton began travelling the earth for new items to stock. I such item was tea, a rare and expensive luxury at the time. Sales had doubled from £40 meg in the late 1870s to £80 million by the mid-1880s. In 1890 Lipton purchased tea gardens in Ceylon, at present Sri Lanka, from where he packaged and sold the starting time Lipton tea.[iii] He bundled packaging and aircraft at depression cost, and sold his tea in packets by the pound (454g), half-pound (227g), and quarter-pound (113g), with the advertising slogan: "Straight from the tea gardens to the teapot." Lipton teas were an immediate success in the United States.[ane]

The Lipton tea business was caused by consumer appurtenances company Unilever in a number of split up transactions, starting with the purchase of the United States and Canadian Lipton business organization in 1938 and completed in 1972 when Unilever bought the remainder of the global Lipton concern from Allied Suppliers.

In 1991, Unilever created a commencement joint venture with PepsiCo, the Pepsi Lipton Partnership, for the marketing of set up to potable (bottled and canned) teas in Northward America. This was followed in 2003 by a second joint venture, Pepsi-Lipton International (PLI), covering many non-United States markets. PLI was expanded in September 2007 to include a number of large European markets. PepsiCo and Unilever each control 50 per centum of the shares of these articulation ventures.[4]

Due to the 2008 Chinese milk scandal, food giant Unilever started recalling its Lipton milk tea powder in Hong Kong and Macau on thirty September 2008. The tea powder, which used Chinese milk pulverisation as its raw ingredient, was recalled afterwards the company's internal checks found traces of melamine in the powder.[v] [six]

In 2011, PETA criticized Unilever for conducting and funding experiments on rabbits, pigs and other animals in an attempt to make homo wellness claims almost the tea's ingredients. According to the animal rights organization, Unilever decided to end the exercise of Lipton products afterward receiving more than than 40,000 appeals from PETA supporters and days earlier PETA made plans to launch its "Lipton CruelTEA" campaign.[7] Unilever no longer tests their products on animals unless required to by governments as office of their regulatory requirements.[8]

Soup mixes [edit]

Lipton produces instant soup mixes.[9] In the 1950s in the United States, Lipton ran an advertisement campaign promoting French onion dip prepared at home using Lipton's French onion soup mix, thus helping to popularize fries and dip.[10] Hundreds of new commercially produced varieties of dips were afterwards introduced in the U.S.[10]

Nowadays day [edit]

Dambatenne Tea Manufacturing plant, Thomas Lipton first tea plantation located in Badulla

Lipton teas are a blend selected from many different plantations around the world, from well-known producing countries including Sri Lanka, India, Kenya, and China. Lipton Yellow Characterization is blended from about 20 unlike teas.[eleven]

Apart from the usual black leaves tea (with the long-standing Lipton Yellow Characterization brand), the company markets many other varieties, both as leafage and ready-to-drink beverages.[12] These include green teas, flavoured black teas, herbal teas, Lipton Linea (a "slimming tea") in Europe, and Lipton Milk Tea in various Asian markets. Lipton'southward owner Unilever sells PG-Tips tea in the Uk, and does not retail whatsoever Lipton-branded products except Lipton Ice Tea there.

In a number of markets, including Japan, Russia and Commonwealth of australia, the company is advertising the benefits of theanine, which has psychoactive properties.[13]

Lipton still owns plantations in E Africa (Kericho, Kenya and Mufindi, Tanzania). In May 2007, Unilever became the kickoff company to commit to sourcing all its tea in a sustainable mode.[14] Working with the Rainforest Alliance, an international ecology NGO, Lipton and its parent company, Unilever, announced all Lipton Yellow Label tea bags sold in Western Europe would be certified by 2010 and all Lipton tea bags sold globally past 2015.[fifteen] Lipton's ain tea estates were among the first to exist certified.[sixteen] [17] Product begetting the Rainforest Alliance seal appeared on Western European markets in 2008 and started actualization in North America in 2009.[18] [19]

On 6 May 2009, Lipton received a Corporate Green Earth Honour for its work with the Rainforest Brotherhood.[20]

Brands [edit]

A tin of loose Earl Grey tea

Lipton's main pillar brands are Lipton Yellow Characterization and Lipton Iced Tea. Other product lines include the Lipton pyramid (tetrahedron) range in Europe and North America, and Lipton Milk Tea in East asia. In 2008, the make launched Lipton Linea in Western Europe.

Lipton Yellowish Label [edit]

Lipton Yellow Label has been sold since 1890, when Thomas Lipton introduced the first version of the Yellowish pack with a red Lipton shield, yet in utilise. It is sold in 150 countries worldwide.[21] Lipton Yellow Label is a alloy of several types of tea, sold both in tea numberless and as loose tea, rolled into small balls like gunpowder green tea.

Lipton Iced Tea [edit]

Lipton Iced Tea or Lipton Ice Tea [22] is sold in v flavours, lemon, peach, peach & nectarine, mango and raspberry. Green Tea and Rooibos flavours are likewise bachelor in some regions.

Two other flavours are sold exclusively in the Arab world: red fruits and exotic fruits.[ commendation needed ]

Lipton Brisk [edit]

Brisk, formerly Lipton Brisk, is an iced tea brand distributed primarily in North America as a joint venture between Lipton and PepsiCo. It differs from Lipton'southward other iced tea brands in that phosphoric acrid is added to the blend, giving the beverage a distinctive sharp flavour.

Lipton Pyramid Tea [edit]

Lipton as well produces tea using the tetrahedral bag format as seen in other tea brands. Lipton Clear was launched in v variants, Earl Grey Tea, English Breakfast Tea, Peach Mango Tea, Light-green Tea Mandarin Orange, Mint and Camomile Tea.

Pure Leaf [edit]

Pure Leafage is an iced tea brand distributed primarily in North America by the PepsiCo-Lipton articulation venture. Unlike Lipton Iced Tea and Brisk, which use a freeze-stale instant tea powder, Pure Leaf is brewed in liquid. The brand is sold in square bottles made of recyclable PET plastic.[23]

Lipton worldwide [edit]

Available in over 110 countries, Lipton is particularly popular in Europe, North America, Africa and the Middle East, parts of Asia and Australasia (Commonwealth of australia and New Zealand) as well every bit Latin America, and the Caribbean area. Despite its British origins, Lipton black tea (such as Yellow Label) is non marketed in the UK, every bit possessor Unilever sells PG Tips tea at that place. Lipton Water ice Tea and fruit teas are available in the UK.

Marketing and advertising [edit]

In 1914, Lipton's tea were one of the sponsors for the outset flying from Melbourne to Sydney by French aviator Maurice Guillaux, at the time the longest air mail and air freight flight in the world. Sponsor Lipton printed 250,000 copies of a alphabetic character Guillaux wrote saying "I found it the most delicious tea I have ever tasted....I establish it very soothing to the fretfulness", and these could be had by sending Lipton a one-penny postage stamp. For a threepenny stamp, Lipton would transport out a quarter-pound pack of tea.[24]

In an attempt to change the negative perception of Lipton Ice Tea in the Uk – every bit 60% claimed they did not like the gustation earlier even trying it – Lipton carried out a London-based summertime marketing campaign in 2010 under the slogan "Don't knock it 'til yous've tried information technology!";[25] roaming demonstrators handed out 498,968 samples over the 58-day run. After the campaign, 87% of consumers claimed to relish Lipton Ice Tea, while 73% said they were more than probable to purchase in the hereafter.[26] A similar campaign, with slogan "Allow'south Get!", was carried out in summer 2017.[27] Lipton also made commercials starring The Muppets for the 2014 Disney moving-picture show Muppets Most Wanted.[28] [29]

Production quality controversy [edit]

In Nov 2011, the General Administration of Quality Supervision, Inspection and Quarantine of China found high levels of pesticides such as bifenthrin in one diverseness of Lipton tea. Unilever responded by immigration the shelves of all afflicted products.[thirty] In Apr 2012, Greenpeace raised farther questions about Lipton products in Cathay, later two varieties of Lipton tea the grouping purchased in Beijing supermarkets failed condom tests, with the results allegedly failing to meet the regulations enforced in the European Union.[31] The group also stated, "Some of the detected pesticides are too banned for use in tea production by the Chinese Ministry of Agriculture."[31] Unilever China denied the findings, stating all Lipton products within the state were condom.[30]

Lipton's Seat [edit]

At the acme of Lipton'due south Seat, a wooden sign, and an quondam bronze statue of Sir Thomas Lipton

"Lipton'due south Seats is a high observation point in the hills of Poonagala, Bandarawela, Sri Lanka. It is also near the Dambatenne Tea Factory. The point of Lipton's Seat is reached by climbing for around 8 km surrounded past peaceful green tea plantations and an occasional colourful tea plucker. From Lipton's Seat the Uva province, Sabaragamuywa and Central province spread out from earlier the anxiety of the viewer in a display rivalling that of the famed World's End observation point."[32]

Run into besides [edit]

  • Lipton Institute of Tea
  • Cup-a-Soup
  • Brooke Bond
  • Tata Tea
  • Tetley
  • Tetley Tea Folk
  • Typhoo tea
  • Twinings
  • Yorkshire Tea

References [edit]

  1. ^ a b "History of Thomas J. Lipton Visitor". Fundinguniverse.com. Retrieved 22 Oct 2012.
  2. ^ Centrolineal Stores was originally formed in 1929 to act as the grouping'south purchasing arm.
  3. ^ "From the tea garden to the tea pot: Sir Thomas Lipton's Vision". Lipton Tea. Archived from the original on 29 October 2014. Retrieved 29 October 2014.
  4. ^ "PepsiCo and Unilever extend partnership". Just-drinks.com. Retrieved 29 October 2014.
  5. ^ "Lipton-brand milk tea powder recalled in Asia". Yahoo! News. Associated Printing. Archived from the original on iii October 2008. Retrieved 30 September 2008.
  6. ^ "Lipton milk tea powder recalled in Hong Kong". USA Today. Associated Printing. 30 September 2008. Retrieved 30 September 2008.
  7. ^ Zelman, Joanna (2 February 2011). "Unilever Ends Animal Testing On Lipton Tea Products Subsequently PETA Threatens Major Entrada". Huffington Post . Retrieved 10 February 2015.
  8. ^ "Developing alternative approaches to animal testing". Unilever. Retrieved 8 June 2016.
  9. ^ "Search results for 'soup'". Lipton Tea. Archived from the original on 29 Oct 2014. Retrieved 29 October 2014.
  10. ^ a b Smith, Andrew F. (May 2007). The Oxford Companion to American Food and Potable. p. 145. ISBN978-0-19-530796-2 – via Google Books.
  11. ^ "Lipton Tea can do that: Producing the Finest". Unilever. Archived from the original on 11 January 2009.
  12. ^ Fabricant, Florence (xiii September 2006). "Brewing for the True Believer; Tea'due south Got a Brand New Bag". The New York Times . Retrieved seven May 2010.
  13. ^ "LIPTON Tea & Your Health". Unilever. Archived from the original on 24 September 2010. Retrieved 26 Dec 2010.
  14. ^ "Unilever to sell environmentally sustainable tea". The San Diego Union-Tribune. Reuters. Archived from the original on 31 July 2009. Retrieved 29 October 2014.
  15. ^ "Nearly the states". Unilever. Archived from the original on 17 June 2007. Retrieved 29 October 2014.
  16. ^ "Time to brew up a sustainable cuppa". The Contained. Archived from the original on 7 January 2008. Retrieved 29 October 2014.
  17. ^ Reuters [ dead link ]
  18. ^ "Sense & Sustainability: Cyberbanking on greener tea". National Mail service . Retrieved 29 October 2014.
  19. ^ Nicholson, Marcy (6 May 2009). "Rainforest certified Lipton tea reaches U.South." Reuters. Britain. Retrieved 29 Oct 2014.
  20. ^ "Past Gala Honorees". Rainforest Alliance. Retrieved 25 October 2017.
  21. ^ "Lipton Tea". Lipton Tea. Archived from the original on twenty September 2012. Retrieved 29 October 2014.
  22. ^ "Lipton Ice Tea website".
  23. ^ ""Green" tea packaging: Tea producers opting for PET". plasticstoday.com. 20 November 2015. Retrieved seven Oct 2021.
  24. ^ Sydney Morning time Herald, Saturday 25 July 1914.
  25. ^ "Lipton launch 'Don't Knock it Until You lot've Tried It' Campaign". Promotional Marketing. Archived from the original on 22 June 2015.
  26. ^ "Lipton Experiential Marketing Results". iD Experiential. Archived from the original on 25 Baronial 2014.
  27. ^ "Lipton Water ice Tea summer experiential entrada". IPM Bitesize. 30 June 2017.
  28. ^ "The Muppets Take over NYC in This New Lipton Tea Commercial". world wide web.fastcompany.com. 26 February 2014. Retrieved v July 2020.
  29. ^ "Lipton® inspires people to "Be More Tea™"". Unilever U.s. . Retrieved five July 2020.
  30. ^ a b Blanchard, Ben (24 April 2012). "Greenpeace says finds tainted Lipton tea bags in China". Chicago Tribune. Archived from the original on 26 Apr 2012. Retrieved thirty April 2012.
  31. ^ a b "Lipton tea laced with toxic pesticide residue". Greenpeace. Retrieved 29 October 2014.
  32. ^ "Sri Lanka: On The Trail Of Sir Thomas Lipton | History of Ceylon Tea". www.historyofceylontea.com . Retrieved x April 2021.

External links [edit]

  • Official website Edit this at Wikidata

tooledaunt1985.blogspot.com

Source: https://en.wikipedia.org/wiki/Lipton

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